Paid Ad Creative
Scroll-stopping UGC or influencer content, built specifically for paid social performance across markets — focused on sharp positioning and differentiation.
Most UGC does not survive paid, or the beauty category
Beauty is unforgiving. Bad lighting flattens texture, wrong white balance destroys shade accuracy, and generic scripting produces claims your regulatory team will reject — before the ad even reaches an auction.
We produce ad creative with beauty craft standards and paid logic from the first frame: differentiated positioning, hook variants, and structured testing sets per market.
Who it's for
Is this the right fit?
- Brands scaling paid social and running out of creative
- Skincare and cosmetics brands needing texture-accurate content
- Teams launching ads in multiple languages simultaneously
- Brands replacing one-off influencer posts with a tested asset library
Deliverables
What you receive
- Positioning angles
- Differentiated claims and hooks per audience and market.
- UGC and influencer assets
- Creator-led video produced for paid, not repurposed.
- Hook and CTA variants
- Structured variant sets built for testing.
- Market localisation
- Native-speaking creators, subtitles and local edits.
- Stills and macro
- Texture, application and product detail for static ads.
- Usage rights
- Cleared paid usage and whitelisting, negotiated per campaign.
Process
How it runs
- 01
Brief
Objectives, claims, offer and current ad performance.
- 02
Angles
Positioning and hook territories approved.
- 03
Casting
Creator shortlist with sample work and audience fit.
- 04
Production
Shooting with beauty-specific direction and QC.
- 05
Variants
Edit, grade, subtitle and build testing sets.
- 06
Iterate
New creative built from what the data rewards.
Timeline
- First assets
- 2–3 weeks from brief
- Full batch
- 4–6 weeks
- Batch size
- Typically 10–40 assets
Frequently asked questions
How much does paid ad creative cost?
Pricing depends on creator tier, volume, markets and usage rights. Most batch programmes start in the low four figures per batch and scale with volume.
Do you handle product shipping and customs?
Yes. We coordinate product logistics to creators internationally as part of production management.
Do you run the media buying?
We build and iterate the creative; your media team or agency runs the buying. We can recommend partners where needed.
Related services
- Campaign Boost
End-to-end campaign conceptualisation with produced content pieces — strategy, creators, quality-guaranteed content and reporting.
- Creative System Build-Out
Our HERO service: a full visual and verbal identity plus 10+ UGC videos — the look, tone and content language that makes your brand instantly recognisable.
Related insights
- How Beauty Brands Should Launch New Products
A phased framework for beauty product launches on social media, from concept development to sustain-phase content.
- UGC vs Influencer Marketing: What Beauty Brands Actually Need
The practical difference between UGC production and influencer marketing, and how beauty brands should combine them.
- How Luxury Beauty Brands Win on Social Media
Why restraint, consistency and craft outperform volume for premium beauty brands on social platforms.
Let's Build Your Next Beauty Campaign.
Tell us about your product, market and timing. We'll come back with an honest view of what a strategic social campaign would look like — and whether we're the right studio for it.