Campaign Boost
Campaigns modified for social differentiation, with conceptualised content pieces included. Everything from strategy and creator casting to quality-guaranteed content production and reporting — organic, paid, or both.
Launches disappear because they were never campaigns
The common pattern: a hero video, a handful of gifted creators, two weeks of activity, silence. Reach never compounds because nothing repeats and nothing was worth stopping for.
We concept the campaign first — one idea with a name, a look and a line — then phase it across tease, reveal, proof and sustain so attention accumulates over weeks instead of being spent in days.
Who it's for
Is this the right fit?
- Brands launching a hero product or new range
- Beauty brands entering a new country or retailer
- Teams coordinating organic, creator and paid in one calendar
- Brands whose paid performance has plateaued on creative, not spend
Deliverables
What you receive
- Campaign concept
- One ownable idea with a name, look and line.
- Scroll-stopping formats
- Hook angles and content concepts designed for reach.
- Phasing plan
- Tease, reveal, proof and sustain across the campaign window.
- Creator wave
- Casting, seeding and a staggered publishing schedule.
- Content pieces
- Conceptualised, quality-guaranteed content produced as part of the campaign.
- Reporting
- Performance reporting and learnings after every phase.
- Organic and paid split
- Channel roles and a testing structure for media teams.
Process
How it runs
- 01
Discovery
Product, market, timing and commercial targets.
- 02
Concept
Campaign idea and creative direction.
- 03
Plan
Phasing, channels and reach model.
- 04
Creators
Casting and seeding across markets.
- 05
Production
Hero and creator content produced in parallel.
- 06
Launch
Phased rollout with in-flight optimisation.
Timeline
- Lead time
- 8–12 weeks before launch
- Campaign window
- 6–10 weeks live
- Focus
- Organic, paid or both
Frequently asked questions
How early should we start?
Ideally eight to twelve weeks before launch, so concept approval, casting and production are not compressed.
Can it be organic only?
Yes. Campaign Boost can focus on organic reach, on paid media, or on both — we scope it to where your growth is.
Do you buy media?
We build the creative and testing framework and work alongside your media team or agency.
Related services
- Creative System Build-Out
Our HERO service: a full visual and verbal identity plus 10+ UGC videos — the look, tone and content language that makes your brand instantly recognisable.
- Paid Ad Creative
Scroll-stopping UGC and influencer content built specifically for paid social performance across markets.
Related insights
- How Beauty Brands Should Launch New Products
A phased framework for beauty product launches on social media, from concept development to sustain-phase content.
- UGC vs Influencer Marketing: What Beauty Brands Actually Need
The practical difference between UGC production and influencer marketing, and how beauty brands should combine them.
- How Luxury Beauty Brands Win on Social Media
Why restraint, consistency and craft outperform volume for premium beauty brands on social platforms.
Let's Build Your Next Beauty Campaign.
Tell us about your product, market and timing. We'll come back with an honest view of what a strategic social campaign would look like — and whether we're the right studio for it.