Monthly Content
Ongoing organic content that keeps your socials sharp, consistent and always converting — month after month. We focus on short-form video; stills are optional.
New accounts die from inconsistency
Opening a new channel is easy. Sustaining it at a quality that actually builds an audience is where most beauty brands stall — output slows, quality drifts, and the algorithm stops rewarding the account.
We run the channel as a monthly system: a content calendar, a produced batch and continuous iteration based on what the platform rewards, so the account compounds instead of resetting.
Who it's for
Is this the right fit?
- Brands opening a new TikTok or Instagram account
- Teams without in-house capacity for consistent short-form
- Brands whose organic output is inconsistent in quality
- Companies wanting always-on content between campaigns
Deliverables
What you receive
- Channel kick start
- Account setup, positioning and first content wave.
- Monthly content calendar
- Planned formats, hooks and posting rhythm.
- Monthly content batch
- Produced short-form video, ready to publish. Stills optional — the focus is short-form video.
- Community-ready copy
- Captions, hooks and comment angles per post.
- Trend monitoring
- Beauty-specific trends adapted to your content language.
- Statistics and meetings
- Access to a statistics database, with regular meetings and reporting.
Process
How it runs
- 01
Kick start
Channel positioning, formats and content pillars.
- 02
Calendar
Monthly plan approved before production.
- 03
Production
Batch shooting and editing for the month.
- 04
Publishing
Scheduled rollout with platform-native tweaks.
- 05
Iterate
Monthly review feeding the next calendar.
Timeline
- Kick start
- 3–4 weeks
- Cadence
- Monthly batches
- Commitment
- 3 months minimum
Frequently asked questions
Do you take over an existing account?
Yes. We take over existing channels that need consistency and a sharper content language, and we can also start a channel from zero.
Who posts the content?
Either side. We can hand over the batch with a calendar, or manage scheduling and publishing for you.
Can we pause between months?
Consistency is the point, so we recommend a three-month minimum before evaluating.
Related services
- Creative System Build-Out
Our HERO service: a full visual and verbal identity plus 10+ UGC videos — the look, tone and content language that makes your brand instantly recognisable.
- Paid Ad Creative
Scroll-stopping UGC and influencer content built specifically for paid social performance across markets.
Related insights
- How Beauty Brands Should Launch New Products
A phased framework for beauty product launches on social media, from concept development to sustain-phase content.
- UGC vs Influencer Marketing: What Beauty Brands Actually Need
The practical difference between UGC production and influencer marketing, and how beauty brands should combine them.
- How Luxury Beauty Brands Win on Social Media
Why restraint, consistency and craft outperform volume for premium beauty brands on social platforms.
Let's Build Your Next Beauty Campaign.
Tell us about your product, market and timing. We'll come back with an honest view of what a strategic social campaign would look like — and whether we're the right studio for it.