Most agencies can deliver volume. Fewer can deliver beauty-grade craft, defensible claims and rights that hold up in paid.
Ask how they handle texture and shade
Request examples of cream texture, serum viscosity and shade-accurate makeup application. If the reel is all talking heads, the beauty craft is missing.
Ask who writes the concept
If the answer is the creator, you are buying content, not campaigns. A concept should exist before casting and should be consistent across every creator.
Ask about rights and renewals
Confirm paid usage terms, whitelisting and renewal costs in writing before production. Unclear rights are the most common reason strong assets go unused.
Ask about international capability
If you sell in several markets, casting, localisation and product logistics must be handled by the agency, not by your team.
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